What they bring
Exhaust systems
01The partnership in numbers
$3.83M
Net merchandise sales
$4.14M
Gross merchandise sales
3,313
Net units sold
3,544
Orders with AWE parts
Recorded Shopify history through Oct 22, 2026. First recorded sales month: Feb 2022 — available history, not confirmed partnership start. USD; net sales exclude shipping and taxes.
02Annual net sales
2022 starts at first recorded activity in February. 2024 was +13.59% vs 2023; 2025 ($975,965.91, 849 units) was 3.45% below 2024. 2026 is partial and not comparable to full years.
03Ability to scale
Q1 2024 reached $244,734.14 (+40.38% YoY). 2023 net sales grew 120.33% over 2022, a partial first year. Historical growth; causes were not established. Q4 2026 is partial.
04Standout demand
May 2024
$130,089.13
Best month by net sales · 112 orders · 110 units
Mar 2025
$129,493.22
Most orders (116) and units (113) in a month
Jun 2025
$125,230.97
+30.14% vs Jun 2024 · 8,016 AWE-entry sessions
Nov 2023
$123,136.96
+150.20% vs Nov 2022
Selected historical highlights. Seasonal causes, campaigns and stock availability were not verified.
05Digital discovery
209,349
AWE-entry sessions
54,109
2025 sessions · +1.43% vs 2024
Sessions whose landing page starts with /products/awe- or equals /collections/awe. Not all AWE page views, not unique people, not impressions or a conversion rate. No bot filter applied. 390,661 total site page views within those sessions (may include non-AWE pages). First traffic returned Sep 2022.
06Hero products
Touring · Black · BRZ/86
501 net units
Track · Black · WRX/STI 11–21
488 net units
Track · Black · BRZ/86
446 net units
Track · Black · WRX 22–26
213 net units
Track · Chrome · WRX/STI 11–21
204 net units
Top three product titles: $1,655,249.41 net. Grouped by product title, not SKU; variants may be combined and titles reflect current naming.
07On the cars
AWE exhaust systems installed by the Subimods shop.
08Social media promotion
01 / Product reels
Install and sound clips on Facebook & Instagram. Short vertical videos of AWE systems going on in the Subimods shop and running on real cars, so buyers can hear the exhaust before they order.
Watch on Facebook
02 / Co-branded giveaway
A co-branded giveaway putting a free AWE exhaust up for grabs, built to grow followers and get AWE in front of new Subaru owners.
AWE × Subimods / Exhaust giveaway
Two ways we promote AWE on our social channels.
09National reach
#1
California
$593,507.92
#2
Texas
$271,508.13
#3
Florida
$235,208.45
#4
New York
$202,486.64
#5
Pennsylvania
$180,902.28
Aggregate shipping geography — not impressions or market share. All 50 states show positive net sales; records with missing geography are not allocated.
10Customer access
3,386
Distinct customers
2,300
First-time Subimods customers
$1,158.95
Avg AWE value per order
0.77%
Discounts as % of gross
“New” means new to Subimods, not first-ever AWE buyer; groups overlap and shouldn't be stacked. Average uses AWE merchandise only. Recorded discounts were $32,015.79 (0.77% of gross) across history and 1.06% in 2025; this does not establish MAP compliance or margin.
11Customer satisfaction
4.85/5
Subimods verified-buyer average · 326 reviews
22
AWE products reviewed by our customers
1.8%
Reviews at 1–2 stars
8.9
Six Star Parts index · grade A
Every AWE order runs through the same Subimods process: we help customers pick the right fitment for their car before they buy, ship from stock fast, and stay on the line through install and after-sale support. The result shows in our own verified-buyer reviews — 326 reviews across 22 AWE products, averaging 4.85/5 against a 4.83/5 benchmark for the segments AWE sells in, with only 1.8% at 1–2 stars and no open issue reports. Those reviews feed the Six Star Parts index, where AWE scores an 8.9/10 (grade A).
12The next chapter
2026 so far · Jan 1 – Oct 22
$546,421.19
vs $805,656.08 same window 2025 — down 32.18%. Orders 532 vs 718, down 25.91%.
Projected 2026 year end
$716,731.02
YTD plus the final ~70 days mirroring 2025 ($170,309.83, Oct 23 – Dec 31). That lands 26.56% below 2025's $975,965.91.
2026 softness coincides with supply chain and product availability constraints on key AWE fitments, limiting how much existing demand could be filled.
A proven commercial foundation. A clear opportunity to build the next chapter together.
Source: Subimods.com Shopify analytics, vendor = AWE · extracted Oct 23, 2026 · data through 2026-10-22
Proposed priorities, not an agreed program or forecast.
Shop The Build
We're loading AWE Tuning products from the Subimods catalog into the build sheet. Check back, or visit their brand page in the meantime.
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