What they bring
Damping that does the homework for us.
Coilovers across the Time Attack cars and circuit-spec setups under the Track Battle entry. The grip we feel mid-corner is the grip Feal engineered in — and the reason our drivers can lean on the car lap after lap.
01Subimods × FEAL
More sales. More visibility. A stronger Subaru connection.
The partnership is creating more commercial activity around FEAL and bringing more Subaru enthusiasts into contact with the brand.
+139%
FEAL-branded net sales through Subimods
+56%
Human brand-entry visits
FEAL-branded net sales through Subimods include suspension products and FEAL Race Team merchandise. Jan 1–Oct 22 comparison; USD, after discounts and sales reversals. Shopify-classified human sessions beginning on FEAL-branded product and collection pages, including merchandise. Jan 1–Oct 22 comparison.
02The journey
A partnership that connects the journey.
Subimods and FEAL connect the race program, the retail catalog, and the enthusiast community.
2025
Reconnect
Begin rebuilding FEAL's connection with the Subaru industry and enthusiast customer base.
2026
Bring it to life
Odi's BRZ Formula DRIFT program, FEAL suspension supporting Subimods Racing, and a broader retail and merchandise offering.
03Brand commerce
$49.8K in FEAL-branded net sales in 2026 — up 138.9%.
Versus $20.8K in the matched 2025 period. The overall FEAL commercial footprint through Subimods is substantially larger in 2026.
$49,813.56
Jan 1–Oct 22, 2026
$20,849.40
Jan 1–Oct 22, 2025
FEAL-branded net sales through Subimods include suspension products and FEAL Race Team merchandise. Jan 1–Oct 22 comparison; USD, after discounts and sales reversals. Combined brand commerce — not coilover-only sales, FEAL manufacturer receipts, or sponsorship ROI.
04Brand discovery
2,313 human visits began on FEAL pages — up 55.8%.
Versus 1,485 in the matched 2025 period. More human shopping journeys are beginning on FEAL-branded pages in the Subimods store.
2,313
Human brand-entry sessions · 2026
1,485
Human brand-entry sessions · 2025
Shopify-classified human sessions beginning on FEAL-branded product and collection pages, including merchandise. Jan 1–Oct 22 comparison. Bot-filtered sessions — not unique shoppers, product pageviews, or attributed sales.
05Catalog breadth
Broad Subaru coverage, with more ways to choose FEAL.
22 live FEAL coilover listings across WRX, STI, BRZ, Crosstrek, and Impreza — spanning multiple generations and driving priorities.
WRX
- 2002–2007
- 2008–2014
- 2015–2021
- 2022+ VB
STI
- 2004
- 2005–2007
- 2008–2014
- 2015–2021
BRZ
- 2013–2026
- FRS / 86 / GR86 on listings
Crosstrek
- 2018–2023 XV
Impreza
- 2017–2023
Core 441 / 441+
12 live listings
Super Low
4 live listings
Drift
2 live listings
GT Comfort
2 live listings
Pro Long Stroke
1 live listing
Road Racing
1 live listing
Core 441 / 441+
FEAL Suspension 441 Series Coilover w/ High Flow Precision Dampening and Radial Bearing Upgrade 2013-2026 BRZ / FRS / 86 / GR86
441SU-06-RB
Super Low
FEAL Suspension 441 Super Low Series Coilover w/ High Flow Precision Dampening and Radial Bearing Upgrade 2015-2021 WRX / 2015-2021 STI
441SU-16-RB-S
Drift
FEAL Suspension 441 Drift Series Coilover w/ High Flow Precision Dampening and Radial Bearing Upgrade 2013-2026 BRZ / FRS / 86 / GR86
441SU-06-RB-D
GT Comfort
FEAL Suspension 441+ GT Comfort Coilovers w/ Radial Bearing Upgrade and Swift Springs 2015-2021 WRX / 2015-2021 STI
441SU-16GT+RB-S
Pro Long Stroke
FEAL Suspension 441.5+ Pro Long Stroke Coilovers w/ Radial Bearing Upgrade and Swift Springs 2013-2026 BRZ / FRS / GT86 / GR86
441.5SU-06PLS+-RB
Road Racing
FEAL Suspension 442 Road Racing Coilovers w/ Radial Bearing Upgrade and Swift Springs 2005-2007 STI
442SU-03S-RB
Counts are distinct live listings, not model counts or inventory sets; listings that fit multiple models are counted once. Super Low covers selected VA WRX/STI and VB WRX applications; Drift covers BRZ/FRS/86/GR86. Not every family fits every model. Catalog as of October 23, 2026.
06Real inventory
Real inventory behind a broad Subaru offering.
Stock held across core Subaru applications and focused Super Low and Drift offerings — backed by physical warehouse inventory across multiple Subaru models.
29
Coilover sets available
14
Stocked listings
Stock detail
- 10 Super Low sets across two VB WRX listings (7 standard 441 and 3 Swift-spring 441+).
- 5 sets of the BRZ/86 441 Drift listing.
- Core 441 / 441+: 14 sets across 11 stocked listings.
Shopify available/on-hand inventory, Subimods warehouse, October 23, 2026. Inventory changes over time. Counts are coilover sets, not individual dampers. Not every listing is stocked.
07One connected program
Racing makes it tangible. Retail makes it accessible. Merch brings the community in.
Race
Odi's Subaru BRZ program and FEAL's support of Subimods Racing.
Retail
Broader product choice and stock held for Subaru buyers.
Community
Race-team merchandise gives fans another way to engage with FEAL.
On track with Subimods Racing
On social
The program, on the feed.
Short-form reels carry the race program and the product to Subaru enthusiasts where they already spend time.
Partnership narrative. Measured results are brand commerce and entry sessions; downstream suspension conversion and causal sponsorship lift are not established.
08The next chapter
More FEAL-branded sales. More human visits. A broader Subaru offering.
A connected partnership with measurable commercial progress and a real retail foundation.
+139%
Brand net sales · Jan 1–Oct 22
+56%
Human entry visits · Jan 1–Oct 22
22
Live coilover listings · Oct 23, 2026
29
Sets available · Oct 23, 2026
Methodology
Sales. Read-only Shopify analytics for Subimods.com, extracted October 23, 2026. Net sales reflect recorded discounts and sales reversals and exclude shipping and taxes. Combined scope: FEAL Suspension vendor products plus FEAL-titled merchandise sold under the Subimods vendor.
Traffic. Shopify-classified human sessions whose landing paths start /products/feal-, /products/subimods-official-feal-, or /collections/feal. Hardware and branded merchandise entry pages are included. Not every visit to a FEAL page, unique reach, or causal campaign attribution.
Catalog. The FEAL Suspension vendor returned 23 products: 22 live coilover listings plus one damping-adjustment accessory, excluded from coilover counts. Warehouse available and on-hand quantities checked at the inventory-location level. Current snapshot.
Timeline. The 2025 reconnection / 2026 BRZ progression is Subimods' account. Supporting sources: Formula DRIFT official Odi profile and Subaru BRZ entry · Subimods Racing partner roster
Shop The Build
More parts coming soon.
We're loading Feal Suspension products from the Subimods catalog into the build sheet. Check back, or visit their brand page in the meantime.
Visit Feal Suspension